Also nice that there is attention for contemporary classical music, young composers and performers. We search on known and more obscure albums and are not disappointed in the collection. Primephonic’s catalogue is extensive (more than 1 million titles, according to their own words). It is a relief to look for and find music with ‘classical glasses’. It does what it’s supposed to do and then focuses on classical music. Music apps should be responsive and fast. It’s all easy and intuitive at Primephonic and that’s how it should be. And we can create playlists that we can play offline. On the app we can also adjust the sound quality and data size. Searching is also fast (depending on your internet speed). In both cases it works quickly and easily. The app works more or less the same, where the layout is of course adapted to the size of a phone screen. Click on Symphonic and you have a choice of orchestral works from Mozart to Copland and Górecki. Also nice is an ‘Essential playlist’, a kind of musical guide in classical music. We see a slideshow with new releases, playlists per artist, composer, country, instrument and for lovers of choral music a selection from medieval/renaissance to modern. Primephonic’s tone of voice reminds us a bit of Native DSD, Jared Sacks’ DSD platform (also from the Netherlands). At the time of writing we only see interviews with the composer Eric Whitacre and cellist Matthew Barley, but this is a nice initiative. Also interesting is that there are in-house interviews with/about composers and musicians.
We are reminded in a pleasant tone of the search possibilities of Primephonic and of the richness of the catalogue (160 performances of the Hohe Messe by J.S. We particularly notice the communication via email that we receive with some regularity after registration. Primephonic also offers playlists and have a pleasant sense of humour by labeling them hipster-like, like there are playlists for ‘Workouts’ or ‘Ludwig Says Relax/Chill’. Tidal and Spotify do this mainly by offering interesting playlists compiled by authoritative music connoisseurs. A frequently mentioned feature of streaming services is curatorship a service where we are helped in discovering new music.
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